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The web page employeescreeningblog.com states the following, "Employers Can Learn from Paula Deens Mistakes." I saw that the website also stated " Earlier this summer, TV chef Paula Deen." They also said " Was known more for her teary performances on talk shows than for her down-home cooking on her own show, after she was accused by an employee of using racial slurs. Deen was subsequently dropped by the Food Network, as well as several other companies with which shed held endorsement deals. Employers can take a lesson. Doing otherwise opens your company up to liability." The meta header had paula deen as the first optimized keyword. This keyword is followed by workplace, racial slur, and employers which isn't as important as paula deen. The other words employeescreeningblog.com used was litigation. employees is included but will not be understood by search crawlers.